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            Online abuse in European football, unexpected new NFL fans, and the launch of Troll ID to combat online harassment. Dive into the complex world of sports, fandom, and online safety.pen_spark͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;͏‌&nbsp;
        
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      <p style="color:inherit;font-size:1em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1.5;margin-top:0px;margin-bottom:0px;" class="">👋🏽,</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">In this issue, we’re tackling 2 kinds of football, as we delve into the complex relationship between sports, fandom and online safety. From the unexpected rise of new fan demographics in the NFL to the troubling themes around online abuse within European football, we're covering it all. Plus, an exclusive interview with our Head of Product about how our latest innovation, Troll ID, tackles trolls head-on. Read more:</p><ol data-rte-list="default" style="padding-left:25px;"><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">🏈 Creating A Safe Space For <a href="https://www.aretolabs.com/blog/nfl-and-taylorswift" rel="nofollow" style="color:#0007ff !important;">Young Fans in the NFL</a></p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">⚽️ Theme of <a href="https://www.aretolabs.com/blog/eur-football-abuse" rel="nofollow" style="color:#0007ff !important;">Online Abuse in European Football</a></p></li><li style="font-weight:normal;margin-top:0px;margin-bottom:0px;margin-left:15px;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;"><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;">👿 <a href="https://www.aretolabs.com/blog/trollid-interview" rel="nofollow" style="color:#0007ff !important;">Lauren Talks Troll ID</a></p></li></ol><p style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;margin-top:1rem;margin-bottom:1rem;" class="">Let's dive in...</p>
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              <p class="section-item-meta section-item-date-category" style="color:inherit;font-size:1em;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1em;margin:0 0 22px 0;"><span class="meta-date" style="font-weight:inherit;line-height:inherit;font-size:11px;letter-spacing:.05em;text-transform:uppercase;margin:unset;">Mon, May 13</span></p>

<h3 class="section-item-title" style="color:inherit;font-weight:400;line-height:1.25em;font-size:1.9993959999999997em;mso-line-height-alt:1.9993959999999997em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:0em;margin:0 0 11px 0;"><a class="title-link" href="https://www.aretolabs.com/blog/nfl-and-taylorswift" style="color:#313131;text-decoration:none;"><span class="title-link-text" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;color:#313131;">The Taylor Swift Effect:&nbsp;How the NFL Can Create a Safe, Inclusive Space for New Fans</span></a></h3>



<div class="section-caption-text" style="margin:11px 0 22px 0;position:relative;"><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;margin:11px 0 22px 0;position:relative;white-space:pre-wrap;">The NFL experienced an unexpected surge of popularity during the 2023-24 season, thanks in large part to the "Taylor Swift Effect." Pop star Taylor Swift's relationship with Kansas City Chiefs tight </p></div>


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              <p class="section-item-meta section-item-date-category" style="color:inherit;font-size:1em;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1em;margin:0 0 22px 0;"><span class="meta-date" style="font-weight:inherit;line-height:inherit;font-size:11px;letter-spacing:.05em;text-transform:uppercase;margin:unset;">Mon, May 13</span></p>

<h3 class="section-item-title" style="color:inherit;font-weight:400;line-height:1.25em;font-size:1.9993959999999997em;mso-line-height-alt:1.9993959999999997em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:0em;margin:0 0 11px 0;"><a class="title-link" href="https://www.aretolabs.com/blog/eur-football-abuse" style="color:#313131;text-decoration:none;"><span class="title-link-text" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;color:#313131;">Beyond the Beautiful Game: Online Abuse &amp; the Darker Side of European Football</span></a></h3>



<div class="section-caption-text" style="margin:11px 0 22px 0;position:relative;"><p class="" style="color:inherit;font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;white-space:pre-wrap;">The roar of the crowd, the thrill of the goal, the electric energy of a packed stadium – European football is synonymous with passion, skill and sportsmanship…&nbsp;</p><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;margin:11px 0 22px 0;position:relative;white-space:pre-wrap;">…and online abuse.</p></div>


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              <p class="section-item-meta section-item-date-category" style="color:inherit;font-size:1em;font-weight:normal;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;line-height:1em;margin:0 0 22px 0;"><span class="meta-date" style="font-weight:inherit;line-height:inherit;font-size:11px;letter-spacing:.05em;text-transform:uppercase;margin:unset;">Mon, May 13</span></p>

<h3 class="section-item-title" style="color:inherit;font-weight:400;line-height:1.25em;font-size:1.9993959999999997em;mso-line-height-alt:1.9993959999999997em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:0em;margin:0 0 11px 0;"><a class="title-link" href="https://www.aretolabs.com/blog/trollid-interview" style="color:#313131;text-decoration:none;"><span class="title-link-text" style="font-size:inherit;font-weight:inherit;line-height:inherit;margin:0;color:#313131;">Interview: Areto's Head of Product Discusses the Revolutionary Troll ID Feature</span></a></h3>



<div class="section-caption-text" style="margin:11px 0 22px 0;position:relative;"><p class="" style="color:inherit;font-size:1em;line-height:1.618em;font-weight:normal;margin-top:0;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;margin:11px 0 22px 0;position:relative;white-space:pre-wrap;">Take back control of your online interactions and foster a positive online environment for everyone with Troll ID.</p></div>


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      <div class="section-caption-text" style="position:relative;"><h2 style="margin:1.414em 0 .5em;line-height:1.25em;font-size:2.8271459439999997em;mso-line-height-alt:2.8271459439999997em;margin-top:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;font-weight:300;letter-spacing:-.01em;color:#313131;"><strong>The Juice</strong></h2><h4 style="margin:1.414em 0 .5em;font-weight:400;line-height:1.25em;font-size:1.414em;mso-line-height-alt:1.414em;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:.02em;color:#313131;"><strong>What we’re reading, watching &amp; keeping our eyes on this month</strong></h4><p class="" style="font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;color:#313131;"><strong>Podcast recommendation:</strong> <a href="https://open.spotify.com/episode/0bKHlyX4wF0W9DIS9y0LOg?si=d6659028ce5b473f" rel="nofollow" style="color:#0007ff !important;">Should this creepy search engine exist</a> - by Search Engine podcast. It explores new, unregulated facial recognition search tools that impact everyone’s privacy online.</p><p class="" style="font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;color:#313131;"><strong>Myth buster: </strong>Will the new Canadian Online Harms Bill put people in prison for life for offensive remarks? <a href="https://www.logicallyfacts.com/en/fact-check/misleading-the-canadian-online-harms-bill-does-not-propose-life-imprisonment-for-anyone-being-hateful-online" rel="nofollow" style="color:#0007ff !important;">Experts say no.</a> </p><p class="" style="font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;color:#313131;"><strong>In the news:</strong> <br><a href="https://www.newyorker.com/sports/sporting-scene/how-womens-basketball-became-the-hottest-thing-in-college-sports" rel="nofollow" style="color:#0007ff !important;">How Women’s Basketballl Became The Hottest Thing in College Sports</a> + addressing the <a href="https://www.cbc.ca/news/world/caitlin-clark-salary-wnba-1.7177262" rel="nofollow" style="color:#0007ff !important;">gender pay gap</a> in sports</p><p class="" style="font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;color:#313131;">2/3 of Canadians consider themselves <a href="https://www.reuters.com/sports/two-thirds-canadians-consider-themselves-fans-womens-sport-study-2024-04-22/?utm_campaign=f997211799-EMAIL_CAMPAIGN_4_28_2023_13_7_COPY_01&amp;utm_medium=email&amp;utm_source=Wasserman&amp;utm_term=0_9d58570969-f997211799-566972375" rel="nofollow" style="color:#0007ff !important;">women’s sport fans</a> (or should we say that 1/3 of Canadians consider themselves “men’s sports fans” while 2/3 of Canadians are fans of all sports? 🤔)</p><p class="" style="font-size:1em;line-height:1.618em;margin:0 0 1.25em 0;font-weight:normal;margin-bottom:0;font-family:'DejaVu Sans Condensed', 'Liberation Sans', 'Nimbus Sans L', 'Helvetica Neue', Helvetica, Arial, sans-serif;letter-spacing:-.01em;color:#313131;">Our own <a href="https://smileymovement.org/news/turning-the-sour-into-the-sweet-impact-driven-startup-on-a-mission-to-improve-digital-spaces" rel="nofollow" style="color:#0007ff !important;">Kasey Machin was featured in a story</a> from the Smiley Movement<a href="https://www.nbcnews.com/tech/tech-news/big-tech-companies-reveal-trust-safety-cuts-disclosures-senate-judicia-rcna145435" rel="nofollow" style="color:#0007ff !important;"><br></a></p></div>
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