Edmonton's Areto Labs has launched the world's first global index to benchmark digital harms in sports. The initial analysis shows a concerning 58% rise in hate speech, with women's sports facing higher levels of abuse.

The Areto Index for Q1 2025 reveals a 58% year-over-year rise in online hostility across sports, marking a significant shift in how fans engage online. The sharpest increases came from sexism and transphobia—both linked to the growing visibility of women athletes and gender discourse in sport. With social platforms playing a bigger role in how athletes build their brand and connect with fans, understanding these trends is essential for rights holders, leagues, and platforms alike.

Areto Labs' innovative AI-powered content moderation solution, used by Sky New Zealand during the Paris Olympics, has earned them the ANZ Sports Tech Award for Social and Fan Engagement, effectively managing online discussions.

A new report from Areto Labs reveals how their AI technology protected the Edmonton Oilers' online community during their 2024 playoff journey, removing spam and fostering a positive environment for fans.

The Reach Paradox: Social media offers unprecedented opportunities for growth but also presents significant challenges. Learn how to navigate the complexities of increased reach while safeguarding your brand and community from the dark side of online engagement.

Take back control of your online interactions and foster a positive online environment for everyone with Troll ID.