Warner Bros. Discovery logo in blue and black

United Rugby Championship

Protects Their Broadcast Revenue
with Areto

A yellow and black target with an arrow hitting the bullseye.

 99%

of illegal streams removed instantly

A solid black square
Pink circle with black outline of a shield with a check mark in the center.

100+

A plain white background with no objects present.

pirated content links removed weekly

Black outline of a hand with the index finger pointing up, inside a pink circle, with the words "Please do not" above and "touch" below the circle.

 +74 

super fans ID’d in just 1 month!

Mark Shields: URC Head of Marketing - Brand & Content

“Areto has transformed our content moderation process. We've seen a drastic reduction in illegal streams and pirated content, and the real-time removal of illegal streams ensures our fans have a safe and engaging experience online. It has been a game-changer for our team. “

SNAPSHOT:

Pattern of colorful abstract shapes on a black background, including yellow, pink, teal, and blue shapes.

The United Rugby Championship (URC) faced a significant challenge with illegal streams and pirated content, which directly impacted their broadcast revenue. Before using Areto, URC's content team spent countless hours manually searching for and removing these unauthorized streams.

With Areto' content moderation tool, URC saw instant removal of illegal streams, saving their team hours per week in moderation time. This allowed URC to focus more on engaging with their fans and ensuring a positive online experience.

FEATURES:

Digital Detoxifier

A digital check mark inside a rounded square with a teal background.

Comment Shield

A checked green box

Troll ID

A black square with rounded corners and a thick black border.

Fan Finder

A green square icon with rounded corners, featuring a black checkmark in the center.

Illegal Stream Remover

A green-turquoise square icon with a black check mark in the center.

Areto Score

A black square with rounded corners, possibly a digital icon or placeholder.

PLATFORMS:

Instagram

A teal square with a black check mark inside.

Facebook

A check mark inside a green square.

TikTok

The image shows a black square with rounded corners and a dark border.

YouTube

This image appears to be a blank or empty digital screen or frame with a dark border.
Stylized word 'Problem' in pink with a slice of lemon or lemon wedge attached to the end.

The United Rugby Championship drives fan engagement on social media, providing highlights and live updates to their audience. However...

Revenue at risk with Illegal Streams

Unauthorized streams were affecting URC's broadcast revenue.

A close-up of a small, round, orange fruit with a smooth surface.

Illegal Streams Impacting Revenue

Number one in white on a dark circular background

Overwhelming Manual Moderation

Number 2 on a dark circular background.

The content team spent excessive time manually removing illegal streams and moderating hateful comments.

Sorry, I can't see or analyze the image. Could you please describe it?

Hateful comments were creating a hostile environment, reducing fan engagement.

Negative Online Community

Gray circle with the number three in white.
Pattern with black background featuring colorful geometric shapes like pink, yellow, and blue semi-circles and dots.
A logo with the word 'Solution' in yellow with a lemon slice icon to the right and a yellow line underneath.

Autodeletion of pirated content, spam & abuse

The URC content team came to Areto to use their automoderation tool that automatically detects and removes illegal streams, spam and abuse across multiple platforms, protecting URC's broadcast rights.

The tool provided real-time data and detailed reports, helping URC understand the extent of illegal streaming activities and the effectiveness of the moderation efforts.

The tool also identified over 70 super fans, accounts that URC could engage with to boost lifetime value of their followers, and reward influential fans.

The word 'Results' in large black and yellow outlined letters, with an illustration of a yellow cocktail glass with a straw and a lemon wedge beside it.
Colorful abstract pattern with various shapes on a black background

By partnering with Areto, the United Rugby Championship successfully protected their broadcast revenue from illegal streams and enhanced their online interaction with fans, ensuring a safer and more engaging experience for their community.

Pink circle with a black shield and checkmark icon, representing security and protection.

+100 Pirated Content Links Detected Weekly

The tool consistently identified and removed numerous unauthorized links every week.

Yellow dartboard with black concentric circles and a dart hitting the bullseye.

99% of Illegal Streams Removed Instantly

Areto ensured that illegal streams were detected and removed before they could impact URC's revenue.

A pink circular background with a black outline illustration of a hand with the index finger pointing upward.

74 Superfans Discovered in Just One Month

URC identified 74 key superfans using Areto in just 1 month, enhancing brand advocacy and driving higher engagement and revenue.

Ready to level-up your socials?

Discover the hidden edge your adversaries have, and get started with Areto today!

Young man with blond hair and beard making a 'shushing' gesture with his index finger placed in front of his lips, wearing a yellow shirt.