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THE STATE OF PLAY: WHITE PAPER

NHL Pride Nights 2023

Understanding the social media landscape for brands, fans and athletes in professional ice hockey, in response to “The Game Plan” from the United Nations / Eradicate Hate Global Summit Working Group

GLAAD social media safety index scores for 2022, showing Instagram 48, Facebook 46, YouTube 45, Twitter 45, TikTok 43.
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Included in this white paper:

How do NHL Pride Nights compare with other sports for homophobic and transphobic sentiment?

Industry Benchmarking

What were the hottest topics of conversation from the abusive comments detected?

Top 4 Conversation Trends

What % of unique commenters accounted for 100% of abuse detected?

The Source of Abuse

6 Recommendations for Action

How can sports teams turn sour hate speech into brand-building lemonade?

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