THE STATE OF PLAY: WHITE PAPER
NHL Pride Nights 2023
Understanding the social media landscape for brands, fans and athletes in professional ice hockey, in response to “The Game Plan” from the United Nations / Eradicate Hate Global Summit Working Group
Included in this white paper:
How do NHL Pride Nights compare with other sports for homophobic and transphobic sentiment?
Industry Benchmarking
What were the hottest topics of conversation from the abusive comments detected?
Top 4 Conversation Trends
What % of unique commenters accounted for 100% of abuse detected?
The Source of Abuse
6 Recommendations for Action
How can sports teams turn sour hate speech into brand-building lemonade?
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game changer?