Online harm moves fast. Areto moves faster.
Online harm no longer happens at human-scale. It’s shaped by algorithms, amplified through coordination and automation, and it’s always on.
Areto is responsible AI that combines human judgment with machine speed – stopping hate, violence, scams, bot attacks, and misinformation that can damage your brand.
Pan Macmillan cut moderation time by 90%. The New Jersey Devils lifted positive sentiment from 55% to 83%.
The problem
Let’s face it: the online world can suck.
Brand builders, social teams, journalists, athletes, academics, leaders, and elected representatives show up to do their work, only to have hate speech, harassment, threats, spam and other online harms undermine their efforts, overwhelm their staff, and harm their communities.
What used to be manageable one-to-one is now a relentless, multi-lingual, 24/7, system-wide problem, amplified by humans, bots, and biased algorithms. The more successful you are, the higher the risk, and the more overwhelming the workload.
It's. Just. Too. Much.
Why Areto
Protect what matters. Then unlock what’s possible.
We built Areto to protect global brands and the people behind them.
Areto is a responsible AI content moderation platform, informed by the lived experience and insights of our founders.
Left unchecked, the sheer volume of harm overwhelms teams, outpaces legislation, and drives good people and valuable audiences away.
Areto is built for nuance: it can tell the difference between criticism and hate, enthusiasm and harm, making your social spaces safer, boosting engagement, and delivering tangible financial returns for your brand.
Best of all, Areto is easy and fast to implement, regardless of your tech stack or ability. It supports more than 55 languages across four key social platforms, and you can log in anytime to view clear and compelling visual dashboards, and generate reports to share with your team.
It’s like an AI-powered firewall for your social channels.
Sample dataThe platform
Protect. Perform. Intelligence.
Protect
Hate speech, threats, scams and spam are removed in under three seconds, in more than 55 languages.
Perform
Find the fans and supporters worth hearing from, and stop repeat trolls before they set the tone.
Intelligence
See what's being removed, how sentiment is moving, and what it's worth to your channels.
Sample dataGetting started
How do I get started?
Book a Demo
We’ll talk about your challenges and walk you through how Areto works, including how easy it is to implement.
Customize Filters
Set preferences for deleting and hiding abuse, spam and harmful content based on your brand and community guidelines (Areto is always-on, and supports more than 55 languages).
Monitor and Engage
Let Areto clean up your socials while you explore your dashboards, see what’s resonating with your followers and focus on creating new, engagement-expanding content.
Analyze and Improve
Track performance with advanced sentiment analysis and insights. Refine your strategy, grow your following, and easily report on your results.
Industries
Protecting participation in public life.
Areto focuses on three key industries where online harm is doing the most damage:
Sports & Entertainment
Unchecked abuse, scams and piracy don’t just harm brands and personalities – they drain revenue, damage partnerships, and push talent out of the game.
From global franchises like AC Milan to teams like the New York Liberty, to high profile individual athletes and officials, Areto frees up brand teams to focus on performance, and create more valuable communities.
Public Sector
When harassment becomes the cost of service, public life loses diversity, trust, and legitimacy.
Our public sector journey started with ParityBOT. Today, Areto safeguards online conversations, enabling public figures and academics to engage online with confidence, reducing harassment, maintaining access, and restoring trust in digital spaces.
Media & Publishing
If intimidation crowds out diverse voices and facts, misinformation is quick to fill the gap.
Areto clears hate and spam at scale, reducing the moderation burden that once made entire ad platforms too risky to use. This enables publishers and brands to run organic and paid campaigns where they previously couldn’t, unlocking new reach and revenue in safer environments.
The value
Areto doesn’t just make digital spaces safe, it makes them more valuable.
By restoring trust and safety, and increasing participation, we:
- Grow engagement and reach (key metrics for any brand)
- Identify and strengthen your most loyal supporters
- Protect revenue, content, and media rights, making your IP and campaigns more valuable
- Reduce risk and reputational damage
- Dramatically lower the emotional and operational load on social teams
By the numbers
Less moderation time
Pan Macmillan reclaimed 90% of its team's moderation time with Areto.
Back every month*
A major-market sports franchise saves around 55 hours of moderation a month (range 45 to 65), with a projected 10% to 15% lift in engagement.
Positive sentiment
The New Jersey Devils' positive comment sentiment rose from 55% to 83% over five months.
Languages
Always-on moderation across Instagram, Facebook, TikTok and YouTube in more than 55 languages.
* Time savings are based on observed customer results and modelled account-size ranges. Engagement figures are conservative projections; results vary by account size, activity level, platform mix and moderation configuration.
The Areto Index · Q3 2026
Sexism, Q3 2026. A record high, five and a half times its baseline.
Sexism hits record high as abuse against women's sports surges
The Areto Index measures online abuse in sport. Every quarter of 2026 has been higher than every quarter of 2025.
General Index, Q1 2024 to Q3 2026
In their words
"Moderating toxic comments was becoming a significant mental and time strain on my team. Areto has completely changed that. The positive impact on the team's health not having to read that content is immediate."Andy Joannou, Director of Audience Development, Pan Macmillan Publishers
"I don't have to do anything and it just runs and works in the background. Such a time saver!"Ty Pilson, Director of Digital Content & Social Media, Calgary Sports and Entertainment Corporation
"The New Jersey Devils wholeheartedly endorse Areto's software, and we are confident that their solution will continue to empower organizations seeking to enhance their online engagement."Marc Ciampa, VP, Content & Digital, Harris Blitzer Sports & Entertainment
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