The roar of the crowd, the thrill of the goal, the electric energy of a packed stadium – European football is synonymous with passion, skill and sportsmanship… 

…and online abuse.

The opportunities for revenue generation on social media will only continue to expand. By embracing strategic partnerships, creating authentic content, and using content moderation software to build a thriving community, you'll transform your social presence into a revenue engine.

Content moderation, the delicate task of navigating this space and balancing free speech with user safety, faces increasing complexity. One of the biggest challenges lies in drawing the line between legitimate criticism and outright hate speech, a nuanced distinction with far-reaching consequences.

Imagine social media strategies in sports dynamically shaped by real-time insights, not just historical data. This isn't science fiction—it's the present, powered by AI. This blog explores how AI transforms sports social media teams, focusing on audience Insights & targeting, automation & time-saving, content optimization & engagement, and creativity & innovation.

We sit down with Lauren Briske, Areto's head of product and the mastermind behind the Areto Score. With a deep understanding of community engagement, Lauren is passionate about measuring true value. She dives into the fascinating story of the Areto Score's creation, from its inception to its development process, and reveals why it truly matters for your social media success.

Areto Labs, a Canadian AI company, has joined a European task force by the Council of Europe and EU to tackle the growing issue of hate speech in sport, offering its AI moderation expertise.