The Juice
Read the latest insights in AI and content moderation, & how to maximize engagement and brand health while tackling online abuse, spam & illegal streams
The Betting Boom: Upping the Ante of Online Hate in Sports
The rise of online betting has transformed the way we engage with sports. While it's boosted fan engagement and revenue, it has also unleashed a wave of online hate and harassment directed at athletes. This blog explores the dark side of the betting boom and the urgent need to protect athletes and fans from online abuse.
Areto Labs Wins Australia New Zealand Sports Tech Award for Social and Fan Engagement
Areto Labs' innovative AI-powered content moderation solution, used by Sky New Zealand during the Paris Olympics, has earned them the ANZ Sports Tech Award for Social and Fan Engagement, effectively managing online discussions.
AI Moderation Reveals Majority of Oilers Superfans During Playoffs Were Women
A new report from Areto Labs reveals how their AI technology protected the Edmonton Oilers' online community during their 2024 playoff journey, removing spam and fostering a positive environment for fans.
Managing The Reach Paradox: How to Amplify Your Voice, Balance the Risks
The Reach Paradox: Social media offers unprecedented opportunities for growth but also presents significant challenges. Learn how to navigate the complexities of increased reach while safeguarding your brand and community from the dark side of online engagement.
Why Preventing Online Abuse is More Effective Than Treating It
In the age of social media, athletes face a barrage of online abuse. While legal actions are slow and often ineffective, prevention through automated moderation offers a more effective solution. By instantly detecting and removing harmful content, these tools shield athletes from harm and create a healthier online environment.
Offence Wins Games. Defence Wins Social Media
Don't just attack with content! Master the art of social media defence to cultivate a thriving online community and fuel engagement. In the game of social media, a strong offence is essential. You need engaging content, a vibrant community, and brand awareness to score big. But what happens when negativity creeps in? Unmanaged negativity can quickly damage your reputation and silence your fans. This is where social media defence comes in – it's your goalie, blocking negativity and keeping the positive vibes flowing.
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game changer?