Areto makes real conversation possible–and safe.

The volume, sophistication, and sheer scale of online harms, including coordinated abuse and bot farming, has made the problem impossible to manage one-to-one. It never switches off. This is no longer about a single person behind a desk, it’s a widespread, systemic issue that affects everyone.

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Solving something this pervasive requires the right combination of judgment and sophisticated software. But how do you know if the AI you’re using is helping, or harming?

We know AI has the potential to reduce harm when used ethically—but also the potential to reinforce systemic biases when developed irresponsibly. Areto takes an ethical-first approach by prioritizing human rights, digital safety, and fairness in every aspect of AI development and deployment.

By adhering to our responsible AI commitments, Areto is dedicated to fostering a safer, fairer, and more inclusive online experience for communities worldwide – while setting new standards for responsible AI in content moderation. Our product was developed with one of the world’s top machine-learning labs, and is continuously informed by women founders who are experts in identifying both high-level online harm, and microaggressions.

Our responsible AI commitments: 

  • Fairness and inclusiveness 

  • Transparency and explainability 

  • Reliability and safety 

  • Accountability and oversight 

  • Privacy and security 

  • Reducing harmful human training and moderation practices 

  • Human augmentation and control 

  • Continuous improvement and collaboration

What will Areto do for my brand?

Our first priority is to clean up your feeds, so your followers feel safe to engage. Once we’ve secured your socials, we help you unlock even more brand value by identifying and amplifying superfans and their content. And let’s be clear: protection isn’t a “nice-to-have” anymore – it’s the foundation for participation, performance, and growth.

Step 1: Protect

We make your digital spaces safer in seconds with always-on moderation in over 55 languages.

  • We automatically hide:

    • Hate speech

    • Threats

    • Personal attacks, microaggressions and other offensive language–adjustable to your community standards

  • To help curb the relentless proliferation of automated digital spam and scams, we permanently delete the digital garbage that no-one asked for, including:

    • Illegal streams

    • Pirated content

    • Porn bots

    • Crypto scams

    • Betting solicitation

    • Phishing scams

    • Fake merch stores

    • Ticketing scams

    • Celebrity impersonators

    We also identify problematic accounts with our Troll Finder and Profile Search, and can mute them for as long as you want.

Step 2: Perform

With cleaner feeds, we’ll help you see what – and who – is driving real engagement through our advanced sentiment analysis, clear data insights, and compelling visualizations. We’ll also help you identify and amplify the superfans and supporters who truly enhance your community.

  • Our advanced sentiment analysis tracks and interprets your organic, paid, athlete, and influencer content, turning raw reactions into insights you can actually use.

    • Areto transforms authentic audience conversations—from organic posts to paid campaigns and influencer content—into sharp, actionable insights. Track sentiment, prove your impact, and guide your next move with data that speaks your community’s language. Most sentiment tools can’t interpret the way real fans talk. We analyze actual fan and follower conversations—including praise, criticism and constructive debate—giving you accurate, actionable sentiment in real time. 

    • This is more than a sentiment or social listening tool. It’s a gamechanger that will help you:

      • Know what your community is really feeling: Sharper accuracy, better nuance, grounded in your own audience.

      • Enhance engagement strategies: Leverage detailed insights to refine your content strategies based on audience reactions.

      • Visualize key trends: Share data visualizations to easily interpret audience behaviour and sentiment shifts

  • Superfans are more than repeat buyers – they’re brand evangelists who fuel word-of-mouth influence, often surpassing traditional advertising in impact.

    • Research shows superfans spend significantly more across activities, including purchases and engagement behaviors (e.g., +80% more on music activities than average listeners). 

    • Superfans also drive organic reach, keeping communities engaged and encouraging platforms to surface your content – even through algorithm changes.

    • Over 60% of superfans will champion the brands they love and are unlikely to stop supporting them, making them one of the most cost-effective drivers of long-term engagement and loyalty.

Step 3: Intelligence

Areto helps keep your team motivated with impressive results, and frees up time for you to grow your brand.

  • Our real-time dashboards show exactly what’s been removed and deleted.

  • Impact analysis shows how moderation actions and community sentiment influence your fan engagement and social channel value.

  • Custom reports make your wins easy to see and share with stakeholders.

Our team is constantly innovating and evolving our feature set. After years of experience, we continue to combine product data and global trends with the needs of our clients to develop new features that outpace the bots and the bad guys.