Artificial intelligence (AI) has transformed digital content creation, enabling new forms of innovation, creativity and communication. However, it has also given rise to a novel and complex range of harms, among them the proliferation of deepfakes—synthetic media that convincingly manipulate images, audio or video. The increasing availability of AI-generation tools, coupled with limited regulation and detection mechanisms, has created a high-risk environment for largescale misuse.

Areto Labs provided scalable, automated moderation to keep the Oilers’ channels safe and engaging. Harmful comments, abusive content, spam and illegal streams were filtered in real time, allowing the team to focus on genuine fan interactions and celebrating key playoff moments.

In an innovative move towards inclusivity and community engagement, the New Jersey Devils turned their 2023 Pride Night into a model for fostering brand loyalty and positive online discourse. This report delves into the impact of moderation on brand health and celebrating diversity.

Understanding the social media landscape for brands, fans and athletes in professional ice hockey, in response to “The Game Plan” from the United Nations / Eradicate Hate Global Summit Working Group.

Election periods are often the most intense and polarising moments in political life. Online discourse can quickly become hostile, shaping who feels safe to participate and whose voices are amplified or silenced. By tracking abusive sentiment at scale, SAMbot provides critical insight into the health of Canada’s digital political environment.

Fighting online hate against Jews requires clear legislative and regulatory oversight developed by government and civil society with the technology sector, according to the final report of the Canadian Task Force to Combat Online Antisemitism.

Across local, state, and federal politics, Australia continues to struggle to elect women and non-binary candidates of different, cultures and ethnicities, sexuality identities and experiences of disability.

During the Rugby World Cup 2021, played in 2022, Sport New Zealand partnered with Areto Labs to monitor social media handles and hashtags across the tournament and all 12 competing teams.

Global Action Against Mass Atrocity Crimes (GAAMAC) partner the Montreal Institute for Genocide and Human Rights Studies (MIGS) launched its Digital Peace Project, to uphold the UN Strategy and Plan of Action Against Hate Speech, and contribute to Canadian national efforts to mitigate online hate.

Women’s sport is no longer emerging. It is accelerating.

According to the Women’s Sports Trust, Q1 2022 was the most watched quarter in UK women’s sport history, reaching 15.1 million viewers. As audiences grow, so does the fanbase. UEFA has projected that the women’s football fanbase could double to 328 million fans, alongside dramatic increases in commercial value and media rights.

But as visibility rises, so does exposure.

An infographic analysis of social comments from the ICC Women’s World Cup, 2022