Global Sports Face Structural Threat as Sexist and Transphobic Abuse Skyrockets, Areto Labs Q3 Index Shows
FOR IMMEDIATE RELEASE
Edmonton, November 12, 2025 — Areto Labs’ Q3 2025 Global Hate Speech Index shows that all major sports leagues worldwide are now affected by persistent sexist and transphobic abuse, threatening players, officials, fans, and commercial growth.
Women’s sports remain structurally higher (Index 180 vs. 131 for men’s sports), with leagues and teams across multiple global sports facing ongoing hostility. Men’s sports are also seeing a +70% Year-over-Year (YoY) rise in abuse, demonstrating that normalized hostility is spreading across the entire sporting landscape.
Kasey Machin, Areto Labs Founder and COO, said:
"Sexist and transphobic abuse is now pervasive across all sports. Women’s leagues continue to experience the highest levels, while men’s sports are also increasingly affected. This structural hostility threatens talent pipelines, commercial viability, and player safety. Organizations worldwide must act proactively to protect athletes and their digital communities."
👉 Explore the full Index Analysis here or at aretolabs.com/blog/areto-index-q3-2025
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About Areto Labs
Areto Labs is a Canadian women-founded technology company and global leader in AI-driven content moderation, with offices across Canada, Europe and Oceania. Since its inception, Areto Labs has been at the forefront of tackling digital harm — pioneering world-first solutions to detect and remove hate speech, fraud and digital piracy from social media. Their proprietary moderation engine is trusted by leading sports leagues, broadcasters, rights holders, global brands, creators and public figures around the world to protect communities, strengthen engagement and create safer online environments. With a mission rooted in both technology and social impact, Areto is shaping the future of digital safety at scale. aretolabs.com
About Areto Software
Areto is an advanced AI content moderation and engagement software tool, empowering organizations to manage their social media with efficiency and control. Acting as an AI agent on autopilot, and powered by bespoke AI models, Areto gives brands, creators and public figures real-time, automated protection against harmful content and fraudulent activity, while optimizing engagement and reducing manual workloads.
Media Contacts:
Kasey Machin, Founder, Chief Operating Officer - kasey@aretolabs.com
Jacqueline Comer, Founder, Chief Product Officer jacqueline@aretolabs.com