Imane Khelif, Vinícius Júnior, Jess Carter, Katie Boulter, and Shireen Limaye are athletes at the top of their game, but also recent targets of racist and sexist abuse. Sport is often praised as a universal language, yet the treatment of these players reveals another truth: it can exclude as much as it unites.

As we bid farewell to 2023 and eagerly await the arrival of 2024, we're excited to share a year’s worth of New Year's resolutions to sprinkle a little extra magic into your online presence to improve fan experience and boost engagement.

In online content, engagement holds immense value. However, not all engagement is created equally. In this blog post, we delve into the contrasting worlds of "naughty" (bad) and "nice" (good) engagement, and challenge existing notions of measuring community health with engagement rate