The Juice 

Read the latest insights in AI and content moderation, & how to maximize engagement and brand health while tackling online abuse, spam & illegal streams

Media Release Areto Labs Team Media Release Areto Labs Team

Calgary Wild FC Ramps Up Online Security for Players and Coaches with Areto Labs

Calgary Wild FC has partnered with Areto Labs, a women-led AI content moderation company, to enhance online security for its players, coaches, and staff. This collaboration will safeguard the team's digital spaces by monitoring and removing hate speech, spam, and illegal streams in real time, creating a more inclusive online environment for the Northern Super League team.

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Areto Labs Team Areto Labs Team

Areto Hate Speech Index: A New Benchmark for Tracking Digital Harms in Sports

The Areto Index for Q1 2025 reveals a 58% year-over-year rise in online hostility across sports, marking a significant shift in how fans engage online. The sharpest increases came from sexism and transphobia—both linked to the growing visibility of women athletes and gender discourse in sport. With social platforms playing a bigger role in how athletes build their brand and connect with fans, understanding these trends is essential for rights holders, leagues, and platforms alike.

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Lauren Briske Lauren Briske

Passion or Poison? How to Distinguish Banter vs Bullying In Sports Communities

Sports fans are passionate, and their voices can be loud. But how do you separate constructive criticism from harmful abuse? This post delves into the complexities of online fan behavior, explaining the difference between negative, offensive, and abusive comments. Learn how to foster a positive and engaging sports community using AI-powered moderation tools.

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