News Release: Areto Founder Kasey Machin to Speak at 6th Athens Women’s Football Summit

FOR IMMEDIATE RELEASE

Athens, Greece – Sept 29, 2025 – Areto is excited to announce that Kasey Machin, Founder and COO, will be a featured speaker at the 6th Athens Women’s Football Summit, taking place 2–3 October 2025 on the Athens Riviera.

Machin brings expertise in digital safety, engagement strategy, and business development, helping sports organizations, public figures, and leagues navigate online abuse, fraud, and manipulation. Her work focuses on empowering clients to build safer, more inclusive digital communities while preserving fan engagement and commercial value.

At the Summit, Machin will join Lucy Mills, Founder and Chief Catalyst of Ready Sport Global (READY), for a session titled The AI Advantage in Women’s Football. The session will explore responsible adoption of AI technologies, demonstrating how AI can protect athletes, foster safer fan communities, and support commercial growth for clubs and leagues.

“I’m thrilled to be part of this year’s Athens Women’s Football Summit,” said Kasey Machin. “It’s a fantastic opportunity to show how AI can be used responsibly to create safer, more inclusive digital environments while keeping fans connected and engaged.”

The Athens Women’s Football Summit brings together leaders, innovators, and decision-makers from women’s football around the world to share insights, network, and drive the growth of the women’s game. For those unable to attend in person, the Summit will be live-streamed across social media and YouTube.

About Areto Labs
Areto Labs helps organizations protect athletes, public figures, and brands from online toxicity. Using AI-powered solutions, Areto enables safer digital engagement, reduces online abuse, and provides actionable insights to support community growth, inclusion, and commercial outcomes.