Harm at scale demands action at scale
Protecting participation means understanding the threat — and staying one step ahead of it.
This is where we share what we’re seeing, what we’re learning, and what actually works when it comes to protecting people and performance at scale.
News Release: Areto and FIFPRO Asia/Oceania Partner to Protect Women Athletes from Online Abuse Ahead of AFC Women’s Asian Cup
Ahead of the 2026 AFC Women’s Asian Cup, Areto Labs is partnering with FIFPRO Asia/Oceania to help women footballers reduce and remove online abuse. The platform provides athletes and support teams with actionable insight and tools to respond in real time, reinforcing safeguarding and safer participation for women in high-visibility tournaments.
News Release: Areto Partners with Pride Cup to Foster Safe Online Spaces for Athletes and Fans in Australia and New Zealand
Areto is proud to announce its partnership with the Pride Cup, supporting professional sports clubs and athletes in Australia and New Zealand to create safe, inclusive, and engaging online environments during Pride Cup matches.
News Release: Areto Founder Kasey Machin to Speak at 6th Athens Women’s Football Summit
Areto is excited to announce that Kasey Machin, Founder and COO, will be a featured speaker at the 6th Athens Women’s Football Summit, taking place 2–3 October 2025 on the Athens Riviera.
News Release: Calgary Wild FC Ramps Up Online Security for Players and Coaches with Areto Labs
Calgary Wild FC has partnered with Areto Labs, a women-led AI content moderation company, to enhance online security for its players, coaches, and staff. This collaboration will safeguard the team's digital spaces by monitoring and removing hate speech, spam, and illegal streams in real time, creating a more inclusive online environment for the Northern Super League team.
Technical Timeout: How Muting Helps Control the Trolls Without the Drama
Dealing with online trolls? Discover how our new muting feature allows you to quietly silence disruptions, keeping your community positive and engaged.
The Betting Boom: Upping the Ante of Online Hate in Sports
The rise of online betting has transformed the way we engage with sports. While it's boosted fan engagement and revenue, it has also unleashed a wave of online hate and harassment directed at athletes. This blog explores the dark side of the betting boom and the urgent need to protect athletes and fans from online abuse.
News Release: Areto Labs Wins Australia New Zealand Sports Tech Award for Social and Fan Engagement
Areto Labs' innovative AI-powered content moderation solution, used by Sky New Zealand during the Paris Olympics, has earned them the ANZ Sports Tech Award for Social and Fan Engagement, effectively managing online discussions.
Managing The Reach Paradox: How to Amplify Your Voice, Balance the Risks
The Reach Paradox: Social media offers unprecedented opportunities for growth but also presents significant challenges. Learn how to navigate the complexities of increased reach while safeguarding your brand and community from the dark side of online engagement.
Why Preventing Online Abuse is More Effective Than Treating It
In the age of social media, athletes face a barrage of online abuse. While legal actions are slow and often ineffective, prevention through automated moderation offers a more effective solution. By instantly detecting and removing harmful content, these tools shield athletes from harm and create a healthier online environment.
Offence Wins Games. Defence Wins Social Media
Don't just attack with content! Master the art of social media defence to cultivate a thriving online community and fuel engagement. In the game of social media, a strong offence is essential. You need engaging content, a vibrant community, and brand awareness to score big. But what happens when negativity creeps in? Unmanaged negativity can quickly damage your reputation and silence your fans. This is where social media defence comes in – it's your goalie, blocking negativity and keeping the positive vibes flowing.
Q&A: Areto's Head of Product Discusses the Revolutionary Troll ID Feature
Take back control of your online interactions and foster a positive online environment for everyone with Troll ID.
The Content Moderation Advantage: How to Attract Top-Tier Sponsors
Amidst the pursuit of revenue, maintaining authenticity and trust remains paramount for social media teams. Successful partnerships and sponsored posts are rooted in genuine alignment with brand values and audience interests.
Are You Missing Out on Thousands in Sponsorship Revenue?
The opportunities for revenue generation on social media will only continue to expand. By embracing strategic partnerships, creating authentic content, and using content moderation software to build a thriving community, you'll transform your social presence into a revenue engine.
X Marks the Bot: Why Advertisers Need to Care About Social Media's Growing Fake Traffic Problem
The 2024 Super Bowl exposed a startling truth: 75% of clicks on X (formerly Twitter) ads came from bots. This dwarfs other platforms like TikTok (2.56%), Facebook (2.01%), and Instagram (0.73%). Here’s our action plan on how to battle the bots.
Is it Criticism or Hate Speech? How to Tell the Difference
Content moderation, the delicate task of navigating this space and balancing free speech with user safety, faces increasing complexity. One of the biggest challenges lies in drawing the line between legitimate criticism and outright hate speech, a nuanced distinction with far-reaching consequences.
Everything You Need To Know about the Newest Online Harms Law
Dive into the specifics of Canada's groundbreaking online harms law, Bill C-63, its global context, and the collective action needed to ensure a respectful, secure online community.
Tackling Piracy & Illegal Streams: A Strategic Imperative for Protecting Sports IP and Media Rights
Stop illegal streams & protect your sports brand's value! Learn how leaders can fight piracy & safeguard media rights, fan safety & reputation. Plus, discover an automated "Illegal Stream Remover" solution.
From the Mind of Innovation: Unveiling the Areto Score with Our Head of Product
We sit down with Lauren Briske, Areto's head of product and the mastermind behind the Areto Score. With a deep understanding of community engagement, Lauren is passionate about measuring true value. She dives into the fascinating story of the Areto Score's creation, from its inception to its development process, and reveals why it truly matters for your social media success.
Ethical Moderation Series: Part 3
In our ongoing exploration of ethical moderation, we arrive at a crucial step: establishing clear and adaptive community guidelines.
Community Guidelines serve as the bedrock of a healthy online environment, fostering a sense of shared understanding and promoting positive, inclusive interactions. Here’s a guide to get us there.