How AC Milan’s Brand Value Has Soared
Snapshot: Thanks to AC Milan’s global fanbase, brand recognition and popularity, the club grappled with a significant number of spam, hate speech comments and illegal stream links in multiple languages, impacting their online presence, fan engagement, growth strategies, and content team work schedule.
However, Areto's content moderation tools changed the game. By efficiently tackling hours and hours worth of abuse and spam per game, Areto ensured a safe, engaging digital presence for AC Milan, allowing the content team to focus on growing their brand value through audience growth, brand safety and fan engagement. In fact, AC Milan's brand value has skyrocketed, becoming the fastest-growing football brand in the world from 2021 to 2024.
Source: https://static.brandirectory.com/reports/brand-finance-football-50-2024-preview-2.pdf
Features: Digital Detoxifier, Comment Shield, Troll ID, Fan Finder, Illegal Stream Remover, Areto Score
Platforms: Instagram, Facebook, TikTok, YouTube
750+
Spam & hate speech comments removed per game
30+
Spam moderation languages used
+54.4
Hours saved each month
Problem: Battling high volumes of spam & hate in multiple languages
AC Milan was dealing with a high volume of spam, illegal streams and hate speech in multiple languages. This cluttered their online presence and drained their content team's time. Efficiently managing these issues was vital for sustaining the brand’s rapid value growth and maintaining a positive, engaging image.
Spam Overload
AC Milan’s social media channels were inundated with spam, which not only cluttered their platforms but also diverted their team’s attention from engaging content creation
The team also grappled with hate speech comments. This negativity not only impacted fan interactions but also posed a threat to the club’s online reputation and overall brand image.
Hate Speech Management
With a global fanbase, AC Milan needed to moderate content in multiple languages. This added complexity to the moderation process, requiring additional resources and time to ensure consistent quality.
Solution: Real-time, 24/7, multilingual moderation
Real-Time Abuse Hiding
Areto's tool provides real-time, customized removal of abusive comments across Instagram, TikTok, Facebook and YouTube, leveraging
Automated Spam Removal
Areto's advanced algorithms swiftly identify and eliminate spam and illegal streams across AC Milan’s digital platforms. This ensures that their content remains clutter-free and scam-free, making it more attractive to fans and sponsors alike.
Multilingual Moderation Efficiency
Areto's multilingual capabilities streamline the moderation process, enabling effective management of comments in various languages. This ensures that all interactions are appropriately handled, regardless of language.
Results: By partnering with Areto, AC Milan transformed their digital strategy, significantly enhancing their online environment and brand value.
750+
Spam & hate speech comments removed per game
Areto’s tool efficiently tackled over 750 instances of spam and hate speech in each game, ensuring a cleaner and more engaging experience for fans.
30+
Spam moderation languages used
With support for 5 major languages, Areto ensured comprehensive moderation across AC Milan’s international fanbase, maintaining a positive and consistent brand image globally.
+54.4
Hours saved each month
The automation provided by Areto saved AC Milan over 54.4 hours each month during the football season, allowing the team to focus on creating high-quality content and driving further brand engagement.
