Snapshot: Macmillan's commitment to publishing diverse voices made their paid social campaigns a target for coordinated hate speech, racism, and abuse. The volume was overwhelming their team, taking a serious toll on staff mental health, and forcing them to pull back on ad campaigns for certain titles altogether.

Areto's automated moderation changed that. By filtering harmful content in real time across Facebook, Instagram, and TikTok, Macmillan's team reclaimed 90% of their moderation time, restored team wellbeing, and gained the confidence to run campaigns they had previously avoided entirely.

Snapshot: Thanks to AC Milan’s global fanbase, brand recognition and popularity, the club grappled with a significant number of spam, hate speech comments and illegal stream links in multiple languages, impacting their online presence, fan engagement, growth strategies, and content team work schedule.

Snapshot: The Edmonton Oilers faced an electrifying playoff run that brought a dramatic surge in social media engagement, overwhelming their content team with a flood of comments, spam, and illegal streams. From mid-April to the end of June 2024, their social media channels were abuzz with over 223,000 comments and an unprecedented increase in spam and negative content. Managing this influx was crucial to maintaining a positive fan experience and protecting the team's online reputation.

Snapshot: Sky New Zealand faced unprecedented engagement during the 2024 Olympics.

Managing social media comments in real-time, 24/7, across global time zones presented a significant challenge, particularly since many events occurred while the social media team was asleep.

Snapshot: The United Rugby Championship (URC) faced a significant challenge with illegal streams and pirated content, which directly impacted their broadcast revenue. Before using Areto, URC's content team spent countless hours manually searching for and removing these unauthorized streams.

Snapshot: The National Hockey League’s New Jersey Devils receives 300+ spam comments per game on their Instagram account alone, making it difficult for their content team to engage with their community, and made them think twice before posting.

Snapshot: Rugby World Cup referee Ben O’Keeffe had previously struggled with online abuse, affecting his social media engagement and mental wellbeing. Anticipating similar issues during RWC 2023, Ben used Areto to shield his social media from toxic commentary in multiple languages.

Snapshot: Kayla Bushey, a biracial woman athlete, overcame the fear of posting online by using Areto's abuse labelling and hiding feature. With her newfound confidence to share her story authentically, her posting frequency increased by 700%, and audiences began engaging with her in more meaningful ways.