How Sky New Zealand Protected Their Media Rights & Managed Olympic-Sized Engagement
Snapshot: Sky New Zealand faced unprecedented engagement during the 2024 Olympics.
Managing social media comments in real-time, 24/7, across global time zones presented a significant challenge, particularly since many events occurred while the social media team was asleep.
Compounding this was a surge in harmful interactions, including a spike in transphobic comments during the Opening Ceremonies.
At the same time, protecting SkyNZ’s exclusive media rights from illegal streams was paramount to maintaining their brand reputation and revenue.
Features: Digital Detoxifier, Comment Shield, Troll ID, Fan Finder, Illegal Stream Remover, Areto Score
Platforms: Instagram, Facebook, TikTok, YouTube
+454%
Brand value increase
+508%
More engagement sorted within seconds
$20,000
Saved in staffing costs
Problem: Unprecedented engagement overnight
Sky New Zealand faced significant challenges during the 2024 Paris Olympics, driven by an unprecedented surge in social media engagement:
Unmanagement comment volume: Thousands of comments flooded in across multiple platforms, far exceeding their social media team's capacity to moderate manually.
Global time zone complexity: Most Olympic events occurred during overnight hours in New Zealand, leaving the team unable to manage real-time engagement while asleep.
Maintaining community safety: Ensuring a positive and safe online environment was critical to protecting the Sky brand and fan experience.
Limited resources: Scaling up moderation without adding staff or increasing costs posed a logistical and financial challenge.
Solution: Real-time, 24/7 moderation
To address these challenges, SkyNZ turned to Areto’s automated moderation solution, implementing tools designed to filter harmful content, detect illegal stream links, and create a safe, positive online space for fans.
Automated moderation: Areto’s AI models swiftly filtered abusive, spammy, and irrelevant content, including illegal stream links, across multiple platforms.
Cross-time zone management: The AI ensured real-time moderation globally, requiring no additional staffing.
Scalability: Areto empowered SkyNZ to handle increased volumes of engagement seamlessly.
Results: Areto’s automated content moderation allowed Sky New Zealand to handle the surge in Olympic engagement seamlessly, maintaining their brand reputation without scaling their team. As a result, they successfully navigated one of the most challenging media events of the year.
+454%
Brand value increase
Maintaining a positive and safe online presence strengthened SkyNZ’s relationship with its audience and increased positive engagement.
+508%
More engagement sorted within seconds
Harmful interactions and illegal stream links were eliminated promptly, including during high-emotion moments during the Opening Ceremonies.
$20,000
Saved in staffing costs
Successfully managed Olympic-level engagement without increasing team size by 3x or implementing 24-hour shifts.
