How United Rugby Championship Protected Their Broadcast Revenue with Areto
Snapshot: The United Rugby Championship (URC) faced a significant challenge with illegal streams and pirated content, which directly impacted their broadcast revenue. Before using Areto, URC's content team spent countless hours manually searching for and removing these unauthorized streams.
With Areto's content moderation tool, URC saw instant removal of illegal streams, saving their team hours per week in moderation time. This allowed URC to focus more on engaging with their fans and ensuring a positive online experience.
Features: Digital Detoxifier, Comment Shield, Fan Finder, Illegal Stream Remover
Platforms: Instagram, Facebook
99%
of illegal streams removed instantly
100+
pirated content links removed weekly
+74
super fans ID’d in just 1 month!
Problem: Revenue at risk with Illegal Streams
The United Rugby Championship drives fan engagement on social media, providing highlights and live updates to their audience. However...
Illegal Streams Impacting Revenue: Unauthorized streams were affecting URC's broadcast revenue.
Overwhelming Manual Moderation: The content team spent excessive time manually removing illegal streams and moderating hateful comments.
Negative Online Community: Hateful comments were creating a hostile environment, reducing fan engagement.
Solution: Autodeletion of pirated content, spam & abuse
The URC content team came to Areto to use their automoderation tool that automatically detects and removes illegal streams, spam and abuse across multiple platforms, protecting URC's broadcast rights.
The tool provided real-time data and detailed reports, helping URC understand the extent of illegal streaming activities and the effectiveness of the moderation efforts.
The tool also identified over 70 super fans, accounts that URC could engage with to boost lifetime value of their followers, and reward influential fans.
Results: By partnering with Areto, the United Rugby Championship successfully protected their broadcast revenue from illegal streams and enhanced their online interaction with fans, ensuring a safer and more engaging experience for their community.
99%
of illegal streams removed instantly
Areto ensured that illegal streams were detected and removed before they could impact URC's revenue.
100+
pirated content links removed weekly
The tool consistently identified and removed numerous unauthorized links every week.
+74
super fans ID’d in just 1 month!
URC identified 74 key superfans using Areto in just 1 month, enhancing brand advocacy and driving higher engagement and revenue.
