ARETO x AUSTRALIAN LABOR PARTY
Protecting people in public life from online abuse
Areto is AI-powered content moderation software that filters harm from your social media in real time — so candidates, elected officials, and their teams can focus on what matters.
By the numbers
Areto impact
The problem & the solution
Online abuse is a barrier to public life. Areto was built to change that.
Hate speech, coordinated attacks, and bot-driven pile-ons overwhelm MPs, candidates, and their staff at a scale that's impossible to manage manually. Areto filters harm in real time — so your team can focus on what matters.
- AI-powered content moderation & engagement analytics
- Customisable moderation thresholds — you set the standards
- Hides harmful human content rather than deleting it, preserving your reach
- Fluent in 55+ languages
- Deployable in minutes, no ongoing staff burden
How it works
Real-time protection that fits how you work
Works in under 3 seconds
Areto analyses comments on your public posts across Facebook, Instagram, TikTok, and YouTube, immediately acting on spam and abusive content in 55+ languages.
Hides harm, not conversations
Abusive content is hidden — not deleted. Your constituents can still reach you. The communication channel stays fully open. Everything is retrievable and reviewable.
You set the standards
You decide what's acceptable on your channels. Areto acts on your thresholds. No automated decision on abuse is ever final — every action can be reviewed and reversed.
Set it up once. Don't think about it again.
You don't need to learn a new tool or add to your team's workload. Once connected, Areto runs quietly in the background.
- No daily check-ins or moderation queues
- No new workflows for your office
- Immediate protection from the moment you connect
More control. Better insights. Less noise.
When you want to go deeper, Areto gives you the tools to manage at scale and understand your audience.
- Mute problem accounts, and collect troll evidence for reporting
- Sentiment analysis and engagement analytics
- Identify your most engaged supporters
- Full moderation log — review, restore, or override any action
Access Areto
Face Forward
Face Forward is Areto's fully funded, two-year initiative providing free real-time protection across Australia, New Zealand, and the Pacific.
- Free for the full two-year programme
- For women & gender-diverse elected officials, candidates, and their social media managers
- Non-partisan — open to all parties
- Backed by applied research with ANU's Global Institute for Women's Leadership
All other candidates, officials & social media managers
Any candidate, elected official, or social media manager can access Areto's full content moderation platform directly.
- Full platform access across all connected accounts
- Real-time abuse detection and sentiment analysis
- Customisable moderation thresholds
- Deployable in minutes
NOT SURE HOW TO MANAGE THIS. -DO WE ASK GK ABOUT THIS? MAYBE PUT PRICING HERE? IT WOULD BE GREAT TO HAVE THIS READY TO “BUY” IF POSSIBLE. (Otherwise, we could just be ready to add the buying section for the men once they give the thumbs up)
FAQs
About Areto Software
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Areto:
Hides abusive comments
Deletes spam
Works automatically, 24/7
Removes all comment data within 30 days of deactivating Areto
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No. Areto only ever reads and acts on public comments on your own posts — nothing else.
It cannot post content on your behalf, read your DMs, monitor your mentions, or scan comments on other people's posts. It never asks for or stores your passwords. Access is granted through each platform's official authentication process, and you can revoke it at any time.
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Areto works on public Facebook, Instagram, TikTok, YouTube accounts.
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No. Hiding content carries no algorithmic penalty. Areto was designed specifically to protect your account health while filtering harm. Your engagement and reach are fully preserved. In fact, Areto’s users who are politicians typically see an increase in engagement of around 31%.
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As much or as little as you want. Once connected and configured, Areto runs in the background with no ongoing input needed — there's no moderation queue for staff to manage, no daily check-ins required.
For teams who want to go further, Areto also gives you the tools to do more: mute repeat offenders, identify your most engaged supporters, report on troll and abuse activity, and dig into sentiment trends and account insights across all your connected channels.
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Yes, we do.
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No. Areto hides and mutes rather than deletes or blocks. Content is retrievable and access stays open, including constituents' ability to reach you and access critical government communication channels.
You set your own moderation threshold. Areto acts based on your standards, not ours. A constituent with a legitimate grievance is not silenced. A critic who uses strong language isn't blocked. Only content identified as genuinely harmful under your community standards is filtered, and even then, it's not gone.
No automated decision on abusive content is final without the opportunity for human review. That's a deliberate design choice, grounded in Areto's Responsible AI Policy.
Responsbile AI Policy
A responsible AI platform built from lived experience
Areto is a responsible AI content moderation platform built by founders with lived experience of digital harm working in politics and media. We combine human judgment with advanced AI to filter harmful content, reduce noise, and restore online spaces for real engagement, helping public figures build healthier digital communities and democracies.
WHO WE ARE
Areto Labs
Areto Labs
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