While technology has driven major advances, poorly designed algorithms still risk amplifying bias. This is why the current discourse highlights the need for ethics-first technology, where human rights, digital safety, and fairness are built into every policy and tool.

Imane Khelif, Vinícius Júnior, Jess Carter, Katie Boulter, and Shireen Limaye are athletes at the top of their game, but also recent targets of racist and sexist abuse. Sport is often praised as a universal language, yet the treatment of these players reveals another truth: it can exclude as much as it unites.

Calgary Wild FC has partnered with Areto Labs, a women-led AI content moderation company, to enhance online security for its players, coaches, and staff. This collaboration will safeguard the team's digital spaces by monitoring and removing hate speech, spam, and illegal streams in real time, creating a more inclusive online environment for the Northern Super League team.

Sports fans are passionate, and their voices can be loud. But how do you separate constructive criticism from harmful abuse? This post delves into the complexities of online fan behavior, explaining the difference between negative, offensive, and abusive comments. Learn how to foster a positive and engaging sports community using AI-powered moderation tools.

A new report from Areto Labs reveals how their AI technology protected the Edmonton Oilers' online community during their 2024 playoff journey, removing spam and fostering a positive environment for fans.

The NFL experienced an unexpected surge of popularity during the 2023-24 season, thanks in large part to the "Taylor Swift Effect." Pop star Taylor Swift's relationship with Kansas City Chiefs tight end Travis Kelce has ignited interest from her massive fanbase, especially among young women.

Imagine social media strategies in sports dynamically shaped by real-time insights, not just historical data. This isn't science fiction—it's the present, powered by AI. This blog explores how AI transforms sports social media teams, focusing on audience Insights & targeting, automation & time-saving, content optimization & engagement, and creativity & innovation.

Areto ambassador and New Zealand Rugby Referee of the Year Ben O’Keeffe talks about his social media journey during Rugby World Cup 2023 and how important using community engagement and content moderation software is for a successful career in sport

Areto ambassador and referee in the upcoming Rugby World Cup 2023, New Zealand referee Ben O'Keeffe sheds light on the impact of social media abuse and the need for secure, inclusive online spaces.

Sports remains one of the best ways to bring people together, bridge societies and foster cultural inclusion - it has a unique power to relay important messages without relying on any one language.  And YET, many people are still excluded from sports for reasons such as gender identity, race, sexual orientation, gender expression, etc. 

Four times Serena Williams' tennis career reflected broader issues in the sporting world.

If you want to keep your hopes high, here is a list of 6 great campaigns against online hate, sexist abuse, inequality and more.