Protecting Labour candidates online during the 2026 General Election

Online abuse is one of the biggest barriers to participation in public life. Areto helps candidates moderate their social media in real time — filtering harm before it reaches you, your team, and your community.

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All other candidates

All other candidates

Any candidate or elected official can access Areto's full content moderation platform directly. Create your account, connect your social channels, and get protected.

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THE PLATFORM

How Areto works

Areto combines AI with human oversight, giving you control to set community thresholds and define what’s acceptable online across your public social media. It supports responsible, transparent moderation that aligns with your community standards, helping you uphold public safety and maintain trust in your digital spaces.

We built Areto in one of the world’s top machine-learning labs to filter the noise and protect the people and work behind the world’s most important places, people and brands – so you can focus on what you came here to do: build a stronger, better community.

Areto’s first priority is to get online harm under control, creating safer social channels for your followers and less clean-up work for your team. Then, our advanced sentiment analysis, return on engagement data analytics and visualizations, and Fan Finder, will help you identify your most engaged supporters, track audience moods and trends, and turn insights into real engagement, stronger connections, and tangible impact.

    • Hide hate speech and abuse

    • Delete spam and bot traffic

    • Mute problematic accounts

    • Increase engagement

    • Identify superfans

    • See advanced sentiment trends

    • Understand platform and account trends and content performance

    • Track moderation performance

    • Build and share customized reports

FAQs

About Areto Software

    • Hides abusive comments

    • Deletes spam

    • Works automatically, 24/7

    • Removes all comment data within 30 days of deactivating Areto

    Abuse definitions

    Threats & Piracy definitions

    • Post content on your behalf

    • Read your DMs

    • Monitor your mentions

    • Scan comments on other people’s posts

    • Ask for or store your passwords

  • Areto works on public Facebook, Instagram, TikTok, YouTube accounts.

    Request other platforms

Meet the team

Jacqueline Comer
Jacqueline Comer
Founder & Chief Product Officer
Areto Labs
Zoe Lyon-Gifford
Zoe Lyon-Gifford
Director - Face Forward
Areto Labs

ALREADY SIGNED UP?

Everything you need to get started

Your next steps and guides are all below.

Getting started — Face Forward
Step 1

Create your Areto account

If you haven't already created your account, use the link in your welcome email to get set up. If you can't find it, get in touch and we'll resend it.

Step 2

Connect your social accounts

Once you're in Areto, connect the social media accounts you want to protect. Most platforms are straightforward — see the notes below if you're connecting Facebook.

Notes for Step 2

Before you connect your social accounts

Which platforms are you connecting to Areto? If you're connecting Facebook, check below before you start — a few quick steps can save a lot of troubleshooting later.

Connecting

Facebook & Instagram

You'll need to check your Meta Business Suite set-up before connecting. Run through the steps below — skipping them is the most common reason authentication fails.

Connecting

Instagram only

No prep needed

Only Instagram Professional accounts (Business or Creator) can connect to Areto.

If your Instagram is a personal account, you'll be prompted to switch to a Professional account during the authentication process.

If you're connecting Facebook and Instagram — check these first

1

Set up a Meta Business Suite portfolio

Go to business.facebook.comand log in with your Facebook account. Skip if you already have one.

2

Check you have Full access to the Business Portfolio

Settings → Users → People — your name must show Full access.

Meta Business Suite — Settings → Users → People
People
Must show Full
YN

Your Name (You)

youremail@example.com

Full
OU

Other User

other@example.com

Partial
3

Add your Facebook Page to your Business Portfolio

Accounts → Pages. Skip if already added.

Meta Business Suite — Accounts → Pages
Pages
+ Add
Your page listed here
f
Your Facebook Page
Not listed? Click + Add
4

Add your Instagram account to your Business Portfolio

Accounts → Instagram accounts. If prompted to switch to a Professional account, do this now. Skip if already added.

Meta Business Suite — Accounts → Instagram accounts
Instagram accounts
+ Add
Your account listed here
ig
@yourinstagram
Not listed? Click + Add
5

Link your Facebook Page to your Instagram account

Instagram accounts → click your account → Connected assets tab → Connect assets. Skip if already linked.

Meta Business Suite — Instagram accounts → Connected assets
People
Partners
Connected assets
Facebook Page must be linked here

1 asset is connected to this Instagram Account

You can connect assets or disconnect them.

Facebook Page

f

Your Facebook Page

Facebook Page

Disconnect
Empty? Click Connect assets

All done — head to Areto to connect your accounts

Follow the Areto authentication links to complete your setup.

Step 3

Explore the platform

Once your accounts are connected, use the onboarding guide to get familiar with your dashboard — what's being filtered, how to review it, and how to make the most of the tool.

View onboarding guide