Key Lessons from the Edmonton Oilers 2024 Playoffs Content Moderation Strategy

sports
Written By Jacqueline Comer

During the Edmonton Oilers’ electrifying 2024 Stanley Cup Playoff run, their social media channels exploded with engagement — over 223,000 comments — along with a surge in spam, scams, illegal streams and negative fan sentiment. Managing this influx was critical to protecting the team’s online reputation and ensuring a positive fan experience.

Areto Labs provided scalable, automated moderation to keep the Oilers’ channels safe and engaging. Harmful comments, abusive content, spam and illegal streams were filtered in real time, allowing the team to focus on genuine fan interactions and celebrating key playoff moments.

The result?

  • 108% more comments managed automatically

  • 165% more abusive content hidden

  • 64% more illegal streams removed

  • Thousands of scams blocked in seconds

Areto’s tools ensured the Oilers’ digital spaces stayed vibrant, secure and fan-friendly throughout the playoffs.

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Jacqueline Comer
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