How Pride Night & AI Fuelled Fan Loyalty for the New Jersey Devils

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Written By Jacqueline Comer

In an innovative move towards inclusivity and community engagement, the New Jersey Devils turned their 2023 Pride Night into a model for fostering brand loyalty and positive online discourse. This report delves into the impact of moderation on brand health and celebrating diversity.

Included in this report:

  • An Introduction to the Areto Score: How the score works, and why it enables to users to uncover trends and campaign ROIs

  • NJ Devils’ Pride Night ‘23 vs ‘22 Data: Comment volume, engagement levels, top content by platform and more!

  • Brand Health Insights: AI moderation: Did it improve brand health or strangle engagement?

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Jacqueline Comer
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NHL Pride Nights 2023