Areto Labs provided scalable, automated moderation to keep the Oilers’ channels safe and engaging. Harmful comments, abusive content, spam and illegal streams were filtered in real time, allowing the team to focus on genuine fan interactions and celebrating key playoff moments.

In an innovative move towards inclusivity and community engagement, the New Jersey Devils turned their 2023 Pride Night into a model for fostering brand loyalty and positive online discourse. This report delves into the impact of moderation on brand health and celebrating diversity.

Understanding the social media landscape for brands, fans and athletes in professional ice hockey, in response to “The Game Plan” from the United Nations / Eradicate Hate Global Summit Working Group.

During the Rugby World Cup 2021, played in 2022, Sport New Zealand partnered with Areto Labs to monitor social media handles and hashtags across the tournament and all 12 competing teams.

Women’s sport is no longer emerging. It is accelerating.

According to the Women’s Sports Trust, Q1 2022 was the most watched quarter in UK women’s sport history, reaching 15.1 million viewers. As audiences grow, so does the fanbase. UEFA has projected that the women’s football fanbase could double to 328 million fans, alongside dramatic increases in commercial value and media rights.

But as visibility rises, so does exposure.

An infographic analysis of social comments from the ICC Women’s World Cup, 2022