How the New Jersey Devils Boosted Engagement by 78% with Areto
Snapshot: The National Hockey League’s New Jersey Devils receives 300+ spam comments per game on their Instagram account alone, making it difficult for their content team to engage with their community, and making them think twice before posting.
With Areto's social media moderation tool in place, the Devils saw a 78% increase in comments by authentic users. By auto-deleting 300+ crypto and porn scams in 3 seconds, fans felt safer to engage, and the Devils saved 45 minutes of moderation time per game.
Features: Digital Detoxifier, Comment Shield, Troll ID, Fan Finder, Illegal Stream Remover, Areto Score
Platforms: Instagram, Facebook, TikTok, YouTube
99%
of all spam and abuse auto deleted instantly
78%
more authentic comments per post
+45
mins to engage with fans per game
Problem: Not enough time to engage fans
The National Hockey League’s New Jersey Devils drives fan engagement on social media during live games and engages their large Instagram audience with curated content. However...
Spam bots inundate brand feed: Each time they posted, their brand feed was plagued with 300+ spam comments per game.
Fans are exposed to scams: Fans were getting annoyed by crypto and porn scams each time the Devils posted.
More moderation = less time with fans: Content managers spent time deleting spam, instead of posting and engaging with fans.
Solution: Autodelete crypto & porn scams
The Devils’ content team turned to Areto, the social media moderation management tool that automates tasks like finding and removing spam, hate speech and harassment in real-time and at scale. The team at Areto fine-tuned the feature for the Devils’ specific problem: crypto scams and porn bots.
Results: +78% engagement per post!
With Areto, the New Jersey Devils were able to detect and delete spam in under 3 seconds, before anyone saw it...over 300x per game! They were able to post, comment and engage with their community, without spending hours moderating. With all the spam gone, fans also had more room to connect about the game.
