NHL Pride Nights 2023

sports
Written By Jacqueline Comer

Understanding the social media landscape for brands, fans and athletes in professional ice hockey, in response to “The Game Plan” from the United Nations / Eradicate Hate Global Summit Working Group.

Included in this report:

  • Industry Benchmarking: How do NHL Pride Nights compare with other sports for homophobic and transphobic sentiment?

  • Top 4 Conversation Trends: What were the hottest topics of conversation from the abusive comments detected?

  • The Source of Abuse: What % of unique commenters accounted for 100% of abuse detected?

  • 6 Recommendations for Action: How can sports teams turn hate speech into brand-building content?

READ THE REPORT
Jacqueline Comer
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