NEW FROM ARETO
Know what your audience is saying, and why
Content Intelligence connects every comment to the post it belongs to, so you can see sentiment by topic, campaign, story or partner.
Content Intelligence
Beyond likes and comment counts
Likes and comment counts tell you something happened. They don't tell you what it means. Content Intelligence turns a week of comments into a clear read on the conversation, so you know what's working, what isn't and what to do next.
It's built into the Areto platform you already use for moderation, so there's no new tool to roll out. It works for any team with an audience: a club, a publisher, a broadcaster or an elected office.
Not another listening tool. Social listening collects every mention of your brand, anywhere. Content Intelligence reads the comments on your own channels, tied to the post they're on, so every insight is about your audience and your content.
The weekly report
One report. The whole conversation.
Here's one example, from a hockey club's preseason week. Every report follows the same shape, whatever your industry.
Total comments, the positive, neutral and negative split, and one net score for the week.
A plain-language summary of what moved the conversation and why.
How each platform compares, and how sentiment rose and fell across the week.
The storylines ranked by volume and tone, with the ones worth acting on called out.
Sample report. Club details anonymised. Figures shown are illustrative, not customer results.
Who it's for
Built for every audience
Sport
See how fans react to a trade, a result or a sponsor announcement, even when they all land on the same day.
"How are fans reacting to the new signing?"Media & Publishing
Find out which stories, authors and campaigns your audience is talking about, and how they feel about them.
"What are readers saying about our new series?"Public office
Understand which issues constituents are raising and how the conversation shifts after an announcement.
"What are people saying about the transit plan?"What you can do
What you get each week
Sentiment you can trust
The positive, neutral and negative split and a net score, read from the way your audience actually talks.
Storylines, ranked
The topics driving the conversation, ranked by volume and tone, with representative comments and links back to the posts behind them.
What to do next
Recommended actions, so the report ends with a plan, not just a chart.
Ask in plain language
Type a question the way you'd ask a colleague, and get a summary, sentiment trend and the comments behind it, plus the sample size so you know how much weight to give it.
Next step
