MEDIA & PUBLISHING
Your comment sections should work for you, not against you
Areto removes racism, hate speech, threats and coordinated abuse in under three seconds, in more than 55 languages. It leaves criticism of your work alone.
Trusted by publishers and broadcasters
The problem
Abuse becomes an editorial problem
Publishing diverse voices makes your channels a target. Coordinated abuse shows up on the campaigns you most need to run. Your social team reads every word of it. Eventually someone decides a title, a writer or a story isn't worth the exposure, and at that point it's an editorial problem, not a moderation one.
Areto removes the abuse and leaves criticism of your work alone. That distinction is the product.
Proof
Pan Macmillan cut moderation time by 90%
"Moderating toxic comments was becoming a significant mental and time strain on my team. Areto has completely changed that. The positive impact on the team's health not having to read that content is immediate."Andy Joannou, Director of Audience Development, Pan Macmillan Publishers
What it looks like for your team
Hours back, every month
| Account type | Typical hours saved per month | Projected engagement lift |
|---|---|---|
| Publishing company, small team | 20 (18–20) | 8–10% |
| Publishing company, medium team | 38 (35–40) | 10–12% |
| Publishing company, large team | 75 (70–80) | 10–15% |
| Broadcaster, regional | 33 (30–35) | 8–12% |
| Broadcaster, national or international | 52 (45–60) | 10–15% |
| Journalist, small to large profile | 12 to 32 | 5–15% |
Time savings are based on observed customer results and modelled account-size ranges. Engagement and brand-reach figures are conservative projections based on improvements in audience quality, positive sentiment and authentic participation; results vary by account size, activity level, platform mix and moderation configuration.
What Areto does for publishers
What Areto does for publishers
Protect your authors and talent
Hide abuse aimed at the people you publish before they or your team have to read it.
Keep campaigns running
Stop pulling paid social because the comments became unmanageable. Areto covers paid posts and ads too, so a launch campaign isn't derailed by the comments underneath it.
See what's resonating
Track sentiment by post and campaign, and find the readers and fans worth engaging.
Next step
