SPORTS & ENTERTAINMENT

Match day is when your channels matter most. It's also when they get hit hardest.

Areto removes the harm in under three seconds, in more than 55 languages, and leaves the passion alone.

Trusted by teams in sport

AC MilanEdmonton OilersNew Jersey DevilsNew York IslandersCalgary FlamesBrooklyn NetsNew York LibertyUnited Rugby Championshipand many more

The problem

Every big moment brings the worst of it

A big win, a controversial call, a new signing. Every moment that drives engagement also drives racist abuse, threats against players, betting spam, fake merch stores and illegal streams. Your social team is trying to celebrate with fans while cleaning up after the worst of them.

Areto knows the difference between a fan who's furious about the result and someone threatening your goalkeeper.

Spam report · October 2025 to September 2026

Same playbook, different targets

Scam networks time their attacks to the moments fans care about most: season openers, holidays and playoffs. Here's what Areto removed for two hockey clients in one season.

Edmonton Oilers · NHL

8,524
Spam comments removed
Across Facebook, Instagram, TikTok and YouTube
107 hrs
Manual moderation saved
In one season
1 in 4
Impersonated a player
2,044 fake player and family accounts
319
Spam comments on opening night
191 of them impersonating players and their families

A top-flight European hockey league

6,894
Spam comments removed
Across league and club accounts
86 hrs
Manual moderation saved
In one season
819
Fake ticket offers
Peaking as the season opened, and again in the playoffs
62%
Were romance scams
Fake friend requests aimed at fans

Source: Areto spam reports, October 2025 to September 2026. Time saved is based on 45 seconds of manual moderation per comment. League details anonymised.

Proof

Results from the field

55% → 83%
Positive sentiment
New Jersey Devils, a 28-point improvement over five months
750+
Instances of spam and hate speech cleared per game
AC Milan, across 30+ languages, saving 54.4+ hours of moderation a month
550
Record Sexism Index, Q3 2026
Areto Global Hate Speech Index, five and a half times its baseline
"I don't have to do anything and it just runs and works in the background. Such a time saver!"
Ty Pilson, Director of Digital Content & Social Media, Calgary Sports and Entertainment Corporation
"The New Jersey Devils wholeheartedly endorse Areto's software, and we are confident that their solution will continue to empower organizations seeking to enhance their online engagement."
Marc Ciampa, VP, Content & Digital, Harris Blitzer Sports & Entertainment

What it looks like for your organisation

Hours back, every month

Account typeTypical hours saved per monthProjected engagement lift
Emerging or small pro team30 (20–35)10–15%
Major-market franchise or national team55 (45–65)10–15%
Global sports brand85 (70–100)8–12%
League or governing body47 (43–50) per central account10–15%

Time savings are based on observed customer results and modelled account-size ranges. Engagement and brand-reach figures are conservative projections based on improvements in audience quality, positive sentiment and authentic participation; results vary by account size, activity level, platform mix and moderation configuration.

What Areto does for sport

What Areto does for sport

01

Protect players and staff

Hide hate speech, threats and personal attacks automatically.

02

Protect revenue

Permanently delete illegal streams, pirated content, betting solicitation, ticketing scams, fake giveaways, player impersonators and fake merch stores. That includes your paid posts and ads, so sponsor campaigns and ticket promotions aren't undercut by what's in the replies.

03

Grow the right audience

Fan Finder surfaces the supporters who lift your community, and gives sponsors a cleaner environment to show up in.